About us page examples9/25/2023 ![]() They neatly start off with their beginnings, highlighting the evolution of the company and talks about the growth and future plans from the perspective of the leadership team before quickly transitioning to the corporate culture they have. The beauty of Mailchimp’s About Us page is the bold approach they took to showcase what is important to them – the people and culture that drives the business. In addition, Square does a fantastic job by choosing the traditional route in this case of showcasing the people involved in creating their solutions with concise write ups of their experience that help inspire trust and confidence in the company’s leadership and technical experts. If your product or service is rather complex or technical, opt to use words and language that your customer persona understands and cares about by focusing on the big overall benefits. Instead of boring their potential customers (merchants and small business owners) with tons of jargon and complicated terms, they use simple scenarios and messaging that their prospective customers understand and identify with – an easy way to start a business, expanding their operations through making payments more convenient. Square is a mobile payments company that helps small businesses easily accept credit cards and online payments. ![]() While you might be tempted to harp on the cold-hard numbers your business has achieved, consider showcasing real-world pictures of your customers – especially if your solution reaches a diverse audience that transcends cultures.įocusing on experience & building confidence This helps to humanize the entire platform, allowing new audiences to identify with the brand and put a face to the person they might be doing business with on eBay. Monday also keeps their page design clean cut with plenty of white-spacing for maximum breathability.īeing a relatively new entrant in the project management space (compared to brands like Trello & Basecamp), they cleverly spin their customer statistics into social proof that is tangible and significant without losing credibility.Īs a long-established e-commerce marketplace, eBay can easily just solely focus on its customer reach and amount of business they do or focus on their management team.ĮBay, however, takes a balanced approach of showing their impressive customer and user base while putting faces into them – showing how diverse their users are to both buyers and sellers. In your About Us page, while we are sure your solution is awesome you can skip talking about the specific product benefits and features and focus more on sharing the values and goals of your brand. When it comes to grabbing attention and letting your reader understand your value, nothing is better than having a clear and concise message that hits on the areas that your customers will identify as being important.Īs a team management solution, their About Us page talks directly to project managers by using key terms in their headlines such as ‘ownership’ and ‘accountability’. Here are 21 examples of About Us pages that are creative and successful to help inspire you. ![]() The secret to a successful About Us page always stems from understanding what your brand stands for and the persona of your customers – and in this article, we are here to help with that! – An Engaging & Visually Pleasing Design: Capturing attention and making the read a pleasant one is just as important for the image and ‘feel’ of your brand. People do business and buy from brands they trust. – Effective Social Proof: Building credibility is the cornerstone of doing business today. – A Clear Value Proposition: What makes your brand different and unique versus the hoards of competitors out there? You’ll need to let your reader know. – A Powerful Brand Story: And not just a random story of beginnings, but one that is filled with personality and a motivation that the reader can identify with. Nailing a strong first impression with your About Us page is critical to get your visitor to connect with your brand and understand the value you have to offer.Ī powerful and effective About Us page should showcase: In fact, website visitors that read through your About Us page are 5 times more likely to buy from you and spend 22.5% more on their purchases – and it’s no wonder why! Do you know that the first thing 52% of visitors to a website does is to view your ‘About Us’ page?
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